Short while ago google had changed their ranking algorithm, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, say it another way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started promote the keyword, car tire chains, of course with old way of link building, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, when you create unique and quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, best smartphones 2011 , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, article marketing with great content is the way to go. If you can build a group of your own blogs, for instance 3/8 Transport Chain, then it will be easier to do article marketing.
Bottom line is that you should create great content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, let’s look at this one, cargo strap , good writing, interesting content, indexed and cached, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s easy and really useful, it’s a big loss if you don’t use this tool.
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