How to Deal with Click Fraud

To get instant targeted traffic to your blog or website, the best way it through running a PPC campaign. You’ve probably seen there is a problem with click fraud if you have been doing PPC for a while. An advertiser can lose a lot of money if proper steps aren’t taken to combat click fraud. The following article looks into how you can take care of click fraud and avoid it in the long run.

Do Your Homework: Conduct due diligence before you select a network. Do your homework and make sure that the network does enough to prevent click fraud before you make your final selection. For instance, find out if your network of choice has frequency caps for when clicks coming from the same IP address can be detected. This is so that your account will only be charged for the first click. Also make sure that this network has the ABCe/IAB International Bots and Spiders list. Be certain that you account is not charged for clicks that these robots are making. Last, take the time to read through the terms and conditions of the company and figure out if they do enough to monitor click fraud traffic. For instance, look if they have any restrictions against authorizing, generating or encouraging clicks/impressions created fraudulently. Also, see if they allow their ads to be adjusted or eliminated from error pages. Grab yourself a pair of eyeglass frames and pay close attention to those things.

Pay Attention to Sudden Spikes: Ads always have a consistent level of click through rate, which you can make out once you start working on a campaign. If the click through rate suddenly sky rockets and doesn’t seem normal to you, then there probably is something strange going on. These sudden spikes in the click through rate are unusual and have to be taken seriously. If your click through rate seems high but you don’t see a corresponding increase in sales, click fraud might be going on. If you want to eventually stop losing money, then take immediate steps against this sign of click fraud and help bring it down.